Trademarks protects brands, slogans, logos and anything that serves to identify who you are or the product. Trademarks is an important part of launching a product because it prevents others from profiting off of the good will that you built up through the years of marketing and selling your product. A federally registered trademark also gives the owner a presumptive right to use the mark in commerce. Hence, trademarks and the registration is important to you and your business.
To properly protect one’s trademarks, four components must be considered. First, the strength of your proposed mark along the generic – descriptive – suggestive-arbitrary-fanciful scale. Second, availability of domain names which incorporates your trademark. Third, whether others have already used a similar trademark to your trademark, and thus your use would be considered trademark infringement of a senior mark. Fourth, registering your trademark with the United States Patent and Trademark Office to protect your future use of the proposed mark.
Each of these components is important to properly protecting your trademark. If you fail to consider any one of these components when protecting your trademark, then you may not be protecting your brands to the fullest extent possible. As such, call us to schedule a free initial consultation.